Thursday, February 4th, 2010
Mind Hacks: We go with the flow
When they were presented [with physical exercise instructions] in an easy-to-read print font (Arial), readers assumed that the exercise would take 8.2 minutes to complete; but when they were presented in a difficult-to-read print font, readers assumed it would take nearly twice as long, a full 15.1 minutes (Song & Schwarz, 2008b). They also thought [...]