Thursday, February 4th, 2010...10:03 am
Mind Hacks: We go with the flow
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When they were presented [with physical exercise instructions] in an easy-to-read print font (Arial), readers assumed that the exercise would take 8.2 minutes to complete; but when they were presented in a difficult-to-read print font, readers assumed it would take nearly twice as long, a full 15.1 minutes (Song & Schwarz, 2008b). They also thought that the exercise would flow quite naturally when the font was easy to read, but feared that it would drag on when it was difficult to read.
via mindhacks.com
Via Valerie Hajdik
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